17 Mar 2018

Full Time Brand Manager, GBFoods

GBFoods –  Lagos, Lagos, Nigeria

Job Description

GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago. 

Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand’Italia and Gino. The multinational brand, makers of brands such as the Grand’Italia, STAR, Jumbo, Gallina Blanca, Gino, Pomo, Jago and Bama

Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand’Italia and Gino.

 

Role & Responsibilities:

To harmonize, implement and control the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio. Overall goal is developing, managing & sustaining a profitable brand/brand portfolio.

Main tasks:

  • Provides input into the brand strategy review (situational analysis)
  • Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
  • To coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
  • Delivers agreed brand, channel targets and profitability
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
  • Develop & updates generic planograms and looks of success aligned to brand strategy
  • Ensures communication to all relevant stakeholders during projects
  • Manages day to day interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • Effective management of A&P budget
  • To define monthly sales forecasts together with sales and demand planning

REQUIREMENTS

Ideal educational background, experience and languages:

  • University degree, minimum of 3 years’ brand management experience in a multinational FMCG organisation
  • Proven track record of delivering business result and managing a profitable brand

Other key competences for success:

  • Presentation skills
  • Analytical skill

Application closing date: Not Specified

Click here to apply via GBFoods Portal

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Job Categories: Food and Beverage. Job Types: Full Time. Job Tags: Brand, GBFoods, Gino, Jago, Lagos, and Manager.

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