4 Apr 2018

Full Time Brand Manager, High End

SABmiller PLC –  Lagos, Lagos, Nigeria

Job Description

SABMiller plc was a multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world’s second-largest brewer measured by revenues (after Anheuser-Busch InBev) and was also a major bottler of Coca-Cola.Its brands included Fosters, Miller, and Pilsner Urquell.It operated in 80 countries worldwide and in 2009 sold around 21 billion litres of beverages. SABMiller Procurement sources an extensive range of materials and services. This includes brewing materials, packaging, capital equipment, marketing materials and business services.

An exciting career opportunity exists for a result driven Brand Manager, High End in our Marketing function reporting to the High-End Marketing Manager, West Africa. The successful incumbent will be responsible for developing and executing global brand plans that contribute to the delivery of business goals.

Reference Number: ABI112

Description

An exciting career opportunity exists for a result driven Brand Manager, High End in our Marketing function reporting to the High-End Marketing Manager, West Africa. The successful incumbent will be responsible for developing and executing global brand plans that contribute to the delivery of business goals.

Amongst other duties, the job holder will;

  • Analyse data for insights & articulates brand issues and opportunities.
  • Articulate goals & objectives consistent with the role of the brand.
  • Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform.
  • Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness.
  • Develop, manage and execute premium event executions aligned to global properties.
  • Develop, manage and execute key activities on social media platforms, earned media concepts and tactical campaigns.
  • Project management to deliver activation on time & on budget
  • Manage the global sourcing and timely delivery of all marketing materials required for the annual integrated brand channel plan.
  • Clear communication of activities & execution standards to channel & sales
  • Conduct brand performance analysis
  • Understanding of profit pools & value chain to recognise value drivers.
  • Manage internal and external stakeholders and drive excitement for the brand and its activities.
  • Manage global stakeholders to develop local strategies and execute global properties, also
  • Support the development of the brand strategy based on agreed global priorities and align the relevant stakeholders on the strategy.
  • Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea.

Requirements

The occupant of this position should possess:

  • Degree in Business, Marketing, Communication or related field
  • Minimum of 5 years relevant experience
  • High-End brand experience preferably
  • Key competencies and attributes:

Experienced in digital marketing and experiential events

  • Passionate, self-starter
  • Good written and verbal communication
  • Action and results oriented

Work Level: Mid-Level
Type: Permanent
Salary: Market Related
Location: Lagos – Ikoyi

Application closing date: Not specified

Click here to apply

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Job Categories: Food and Beverage. Job Types: Full Time. Job Tags: Brand Manager, Ikoyi, Lagos, Lagos jobs, Manager, and SABmiller.

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